Winners 2024

EFFIE PAKISTAN MARKETER OF THE YEAR

PepsiCo

EFFIE PAKISTAN AGENCY NETWORK OF THE YEAR

BBDO Pakistan
Category Award Level Campaign Title Brand Client [1] Lead Agency [1] Lead Agency [2]
Beauty & Fragrance Silver Waxing Lady Tutorials Ghar Par BBDO Pakistan
Beverages – Cold Silver 7up – Brand Restage (Identity, Positioning & Promotion Mix) 7up PepsiCo Alt Story BBDO Pakistan
Gold Olper’s Flavoured Milk ‘Performance Mein Break Na Ho’ Olper’s Flavoured Milk Friesland Campina Adcom Brainchild Communications
Gold Pepsi – Product (New Stronger Pepsi) Pepsi PepsiCo Alt Story Cheil Worldwide
Brand Experience: Live or / & Digital Bronze Waxing Lady Tutorials Ghar Par BBDO Pakistan
Bronze Magic on Wheels The Coca Cola Company – Pakistan The Coca-Cola Co. WPP OpenX Ogilvy Pakistan
Silver Daraz Offline to Online Shopping Expo Daraz Daraz
Brand Integration & Entertainment Partnerships Bronze Bigger and better: Daraz X Cricket Daraz Daraz
Bronze Jasoos Ki Wapsi – Ibn e Safi’s Imran Series Telenor Pakistan Ogilvy Pakistan
Silver 7up x Sapphire West – The Up Collection 7up PepsiCo Alt Story BBPR
Gold School Girl Newscasters EBM BBDO Pakistan
Branded Content Gold Peek Freans Gluco Kahani – The Book and The New Rhyme Peek Freans Gluco EBM Symmetry Group BBDO Pakistan
Construction, Real Estate Companies and Allied Industry Bronze MAPLE LEAF HD PUTTY MAPLE LEAF HD PUTTY maple leaf cement RED Communication Arts
Corporate Reputation Silver She Can Have It All Campaign McDonald’s Pakistan McDonald’s Pakistan Manhattan Communications (Pvt) Ltd
Culinary Gold KHUSHIYAN BANANE WALI Shan Recipe Mixes Shan Foods BBDO Pakistan
Gold Jahan Maamta Wahan Dalda Cooking Oil Dalda Foods Limited MullenLowe Rauf (Pakistan)
David vs. Goliath Silver Restaurants’ Secret Hellmann’s Unilever Pakistan Limited Ucreative
E-Commerce Gold Durex – Ecommerce Campaign Durex Condoms Reckitt BBDO Pakistan
Gold Daraz – Building eCommerce Penetration Step By Step Daraz Daraz
Environmental Silver Pepsi – Pakistan’s First 100% Recycled Beverage Bottle Pepsi PepsiCo Alt Story
Events, Culture and The Arts Gold Film Promotion & Launch (Kamli | Joyland | Zindagi Tamasha) Kamli – Joyland – Zindagi Tamasha Khoosat Films Alt Story
Experiential Commercial Marketing Bronze Daraz Live Commerce Daraz Daraz
Finance Bronze Asaan Mobile Account State Bank of Pakistan Asaan Mobile Account State Bank of Pakistan Synergy Advertising
Bronze Women’s Day JazzCash JazzCash – Jazz Fishbowl (Pvt) Ltd
Silver HBL-Zarayi Banking-Agli Nasal & Nanni Kisan Habib Bank Limited Symmetry Group
Silver UBL Freelancer Account United Bank Limited Ogilvy Pakistan
Health Bronze RozCaDose CaC 1000 Plus Haleon (Pakistan) Adcom
Silver Durex – Ecommerce Campaign Durex Condoms Reckitt BBDO Pakistan
Influencers Bronze Winning Serums With Advocacy Backed By Science – Hyaluronic Acid L’Oreal L’Oréal Paris Revitalift Hyaluronic Acid Serum Loreal Paris Digitz
Gold Daraz – Redefining The Influencer Landscape Daraz Daraz
Internet and Telecom Silver Khushal Watan Telenor Pakistan Ogilvy Pakistan
Marketing Disruptors Bronze Dove Digital Collectible (NFT) Dove Unilever Pakistan Limited Team Reactivate
Marketing Innovation Solutions Bronze Asaan Mobile Account – Apka Account, Apka Ikhtiyar State Bank of Pakistan Asaan Mobile Account State Bank of Pakistan Synergy Advertising
Silver Daraz – Launching The First Complete Retail Media Outlet In Pakistan Daraz Daraz
Silver 7up Strawberry Lemonade (Product & Design Innovation) 7up PepsiCo Alt Story
Media Innovation Bronze Daraz – Offline to Online Shopping Expo Daraz Daraz
Silver Child Wedding Cards UN Women BBDO Pakistan
New Product or Service Introduction & New Product or Service Line Extension Silver 7up Strawberry Lemonade (Product Innovation) 7up PepsiCo Alt Story
Silver Asaan Mobile Account – Apka Account, Apka Ikhtiyar State Bank of Pakistan Asaan Mobile Account State Bank of Pakistan Synergy Advertising
Gold POND’S Super Light Gel – The Hydration Superhero POND’S Super Light Gel Unilever Pakistan Limited Team Reactivate Pvt. Ltd
Non Profit Bronze Polio Outbreak Polio Eradication Pakistan Polio Eradication Programme (Pakistan) Synergy Advertising
Silver It’s Time to Act on Family Planning KhairKhwah FCDO M&C Saatchi World Services Pakistan Pvt Limited
Gold Kyn K Maa Baap Haar Nahi Maantay SIUT Children’s Hospital Campaign 2023 SIUT SIUT
Passion for Pakistan Bronze Impossible Paragliding Mission Project by Tom & Horacio Red Bull Red Bull Pakistan Wavemaker pakistan
Performance Marketing Bronze Dawlance X Daraz 11.11 Mega Sale Campaign 2022 Dawlance DAWLANCE PVT LTD Mediavest Pakistan (Brainchild Communications Pakistan)
Silver Unlocking Potential Through Daraz Marketing Solutions : Ponds Exceptional Sales Growth Ponds Unilever Pakistan Limited Daraz
Gold Daraz Long Term Value Creation – ROI Daraz Daraz
Personal Care Bronze The Sunsilk Sunrise Sunsilk Pakistan Unilever Pakistan Limited BBDO Pakistan Team Reactivate Pvt. Ltd.
Bronze POND’S – The Ultimate Facecare Expert POND’S Unilever Pakistan Limited Team Reactivate Pvt. Ltd
Silver Dove Relaunch in a Cash-strapped Market Dove Unilever Pakistan Limited Team Reactivate Ogilvy Pakistan
Positive Change: Social Good – Brands (Product) Silver Pepsi – Pakistan’s First 100% Recycled Beverage Bottle Pepsi PepsiCo Alt Story
Silver Sensodyne’s integration with Smile Train Foundation Sensodyne Haleon (Pakistan) Grey Pakistan
Gold Pepsi – Thematic (Why Not Meri Jaan – Ride For Change) Pepsi PepsiCo Alt Story Cheil Worldwide
Positive Change: Social Good – Brands (Services) Bronze ‘Khel Kood aur Khayal’ K-Electric Limited K-Electric Limited
Bronze Women’s Day JazzCash – Jazz Fishbowl (Pvt) Ltd
Positive Change: Social Good – Non Profit Bronze Awaz Uthao – Child Abuse Awareness Sindh Government Government of Sindh Digital Disruption
Renaissance Bronze Tullo – Restaging the Kids’ Chant Cooking Oil Dalda Foods Limited MullenLowe Rauf
Gold Pepsi – Product & Brand Restage (Why Not Meri Jaan) – 2021/22/23 Pepsi PepsiCo Alt Story Cheil Worldwide
Restaurants Silver KFC – Who Fried It Best KFC Gray Mackenzie Restaurants International Ltd Backspace Synite Digital
Seasonal Marketing Bronze Peek Freans Sooper Ramadan Peek Freans Sooper EBM Adcom
Silver Father’s Day Campaign 2023 – Seasonal Marketing Dawlance DAWLANCE PVT LTD Mediavest Pakistan (Brainchild Communications Pakistan)
Small Budget Bronze Foodpanda Rider: Marzi se Manzil Tak Foodpanda Foodpanda Ogilvy Pakistan
Gold Durex – Ecommerce Campaign Durex Condoms Reckitt BBDO Pakistan
Social Media Bronze Kurkure Kreations Kurkure Pakistan PepsiCo Grey Density
Silver 7up x Sapphire West – The Up Collection 7up PepsiCo Alt Story BBPR
Silver Enter the Chillverse NESCAFÉ Ready to Drink (RTD) NESTLE PAKISTAN RED Communication Arts
Sustained Success Bronze No.1 Hygiene Brand in Pakistan Lifebuoy Soap Unilever Pakistan Limited Mullen Lowe and Rauf
Bronze Har Pyalay Mai Ghizayat Ka Aitemaad Nestle Cerelac NESTLE PAKISTAN Ogilvy Pakistan
Silver SC – Women In Tech Standard Chartered – Women In Tech Standard Chartered Bank Synergy Dentsu
Topical Marketing (Product) Bronze Rin – Safayi Mei Dum Rs 150 Kum Rin Unilever Pakistan Limited U creative
Bronze Drive Value with Lifebuoy Lifebuoy Soap Unilever Pakistan Limited Mullen Lowe and Rauf
Silver Sheroes – Azadi Khuwab Dekhne Ki Lifebuoy Shampoo Unilever Pakistan Limited Grey Pakistan
Gold Father’s Day Campaign 2023 – Topical Marketing Dawlance DAWLANCE PVT LTD Mediavest Pakistan (Brainchild Communications Pakistan)
Topical Marketing (Services) Gold eidipaisa eidipaisa easypaisa – Pakistan Ogilvy Pakistan
Travel, Tourism & Transportation Silver LOKAL – Pakistan’s 1st Chain of Budget Hotel Rooms LOKAL LOKAL Alt Story
Youth Marketing Bronze Pepsi – Ride for Change (Why Not Meri Jaan) Pepsi PepsiCo Alt Story Cheil Worldwide
Gold Enter the Chillverse NESCAFÉ Ready to Drink (RTD) NESTLE PAKISTAN RED Communication Arts