| Artificial Intelligence (AI) |
Gold |
Cadbury Valentine – Say it with Cadbury |
Cadbury Dairy Milk |
Mondelez |
OGILVY PAKISTAN |
|
| Beverages – Cold |
Gold |
Pepsi – Dil Dil Pakistan – (2025) |
Pepsi |
PepsiCo |
Alt Story |
|
| Silver |
7up – Pakistan Ka Food Scene – 2024 |
7up Pakistan |
PepsiCo Pakistan |
Alt Story |
|
| Silver |
7up – Mint Lemonade – 2025 |
7up Pakistan |
PepsiCo Pakistan |
Alt Story |
|
| Brand Experiential Marketing: Live | Digital | Hybrid |
Bronze |
Peek Freans RIO – Meet the Obos |
Peek Freans RIO |
EBM |
Adcom PVT LTD |
|
| Bronze |
Lazy Helpline |
STING |
PepsiCo Pakistan |
BBDO Pakistan |
|
| Brand Integration & Entertainment Partnerships |
Bronze |
Ufone 4G x Peshawar Zalmi |
PTCL Group |
PTCL Group |
Adcom Private Limited |
|
| Bronze |
Gaming SIM X FREE FIRE |
Telenor Pakistan |
Telenor Pakistan |
OGILVY PAKISTAN |
|
| Silver |
Surf Excel – Zidd Se Khel (Partnership with Karachi Kings) |
Surf Excel |
Unilever Pakistan Limited |
BBDO Pakistan |
|
| Branded Content & Entertainment |
Bronze |
Dove Real Beauty Series: Redefining Beauty |
DOVE SHAMPOO |
Unilever Pakistan Limited |
Team Reactivate |
|
| Bronze |
Pepsi – Dil Dil Pakistan – (2025) |
Pepsi |
PepsiCo |
Alt Story |
Viral Edge |
| Silver |
easy wala bank |
easypaisa |
easypaisa Digital Bank |
BBDO Pakistan |
|
| Silver |
The Motherhood Podcast |
Lifebuoy Shampoo – The Motherhood Podcast |
Unilever Pakistan Limited |
Mindshare pakistan |
|
| Corporate Reputation |
Bronze |
Dil Se |
PTCL Group |
PTCL Group |
Adcom Private Limited |
|
| Silver |
Tap Pay |
JazzCash |
PMCL |
Fishbowl |
|
| Crisis Response/Critical Pivot |
Silver |
The Invisible Heirs |
Inheritance Calculator |
Mobilink Bank |
MADNEST |
|
| Silver |
Himmat Rakho Hum Sath Kharay Hain |
Alkhidmat Foundation Pakistan |
Alkhidmat Foundation Pakistan |
Wings Media Pvt Limited |
|
| Delivery |
Gold |
Old vs New Ways of Ordering – foodpanda sambhal lega |
foodpanda |
Foodpanda |
OGILVY PAKISTAN |
atnr Pakistan |
| Experiential Commercial Marketing |
Gold |
Tapal Mezban, Jashn e Jamalo Season 2 |
Tapal Mezban Tea |
Tapal Tea (Pvt.) Ltd. |
GroupM Pakistan |
BrandLogics Pvt Ltd |
| Silver |
7up – Mixes – 2025 |
7up Pakistan |
PepsiCo Pakistan |
Alt Story |
|
| Finance |
Bronze |
JazzCash Ramzan Campaign – Donate a Meal |
JazzCash |
PMCL |
Fishbowl |
|
| Health, Wellness and Fitness |
Silver |
Centrum – Take Control of Your Health |
Centrum |
Haleon (Pakistan) |
Adcom PVT LTD |
|
| Silver |
Tabeeb Online |
Telenor Pakistan |
Telenor Pakistan |
OGILVY PAKISTAN |
|
| Household Supplies and Services |
Silver |
Wash K Baad Dry Zaroori |
Maxob |
Packages Convertors Limited |
RED PUBLICIS |
|
| Influencers |
Bronze |
Engro Kahaniyan & Engro Shandaar Kissan (From Fields to Feeds: Real Farmers, Real Influence) |
Engro Fertilizers |
Engro Fertilizers |
Adcom PVT LTD |
|
| Silver |
Har Ride Nayi Kahani |
inDrive.pk |
inDrive Pakistan |
atnr Pakistan |
|
| Insurance |
Gold |
FikrFree – Sehat Aur Insurance Ab Aap Ke Haath Mein |
FikrFree |
PMCL |
Fishbowl |
|
| Internet and Telecom |
Bronze |
Khushal Watan |
Telenor Pakistan |
Telenor Pakistan |
Ogilvy & Mather |
|
| Gold |
Ufone 4G – Data Bohhaaat Hai x Babar’s Phone Lost |
PTCL Group |
PTCL Group |
Adcom Private Limited |
|
| Silver |
*699# Milao – Apnay Matlab Ka Package Pao |
Jazz |
PMCL |
Fishbowl |
|
| Silver |
Ufone 4G – Data Bohhaaat Hai x Sohni Mahiwal |
PTCL Group |
PTCL Group |
Adcom Private Limited |
|
| Marketing Innovation Solutions |
Gold |
OREO Pakistan Pack |
Continental Biscuits – Oreo |
Continental Biscuits Limited |
IAL SAATCHI & SAATCHI |
|
| Silver |
Peek Freans RIO – Meet the Obos |
Peek Freans RIO |
EBM |
Adcom PVT LTD |
|
| Silver |
Foodpanda – The Horizon Project |
foodpanda |
Foodpanda Pakistan |
OGILVY PAKISTAN |
|
| New Products and Services – Line Extension (Edible) |
Bronze |
Kurkure LTOs |
Kurkure |
PepsiCo Pakistan |
BBDO Pakistan |
|
| Gold |
Cadbury Dairy Milk Wafer Roll |
Cadbury Dairy Milk |
Mondelez Pakistan |
OGILVY PAKISTAN |
|
| Silver |
Peek Freans RIO Obo Magic |
Peek Freans RIO |
EBM |
Adcom PVT LTD |
|
| Silver |
National Foods – Naye Zaiqay – Kya Khayal Hai |
National Foods Recipe Mixes |
National Foods Limited |
IAL SAATCHI & SAATCHI |
|
| New Products and Services – Line Extension (Non-Edible) |
Bronze |
Surf Excel Expert White |
Surf Excel |
Unilever Pakistan Limited |
BBDO Pakistan |
|
| Bronze |
PSO-LPG Blue Launch |
PSO-LPG Blue Launch |
Pakistan State Oil – PSO |
Synergy Advertising |
|
| Silver |
KElectric – KE Live “Star” Loyalty Program |
K-ELECTRIC STAR LOYALTY |
K Electric Limited |
RG Blue Communications (Pvt.) Ltd. |
|
| Silver |
J. Fragrances Janan Series |
J. Fragrances & Cosmetics |
J. (Junaid Jamshed Pvt. Ltd.) |
VIRAL EDGE |
|
| Non-Profit |
Bronze |
Kaante Na Lagao |
Centre for Human Rights |
Centre for Human Rights |
AND THE NERVE |
|
| Silver |
InkVisible |
UN Women |
UN Women |
BBDO Pakistan |
|
| Omni-Channel Shopper Solution |
Bronze |
Prices Ka Rewind – Dawlance 11.11 Omni Channel Campaign |
Prices Ka Rewind – Dawlance 11.11 |
DAWLANCE PVT LTD |
Team Reactiavte |
Brainchild Communications |
| Silver |
BYD – Brand Launch (2024) |
BYD |
Mega Motor Company Private Limited |
Alt Story |
|
| Passion for Pakistan |
Bronze |
Coke Studio Season 15 |
Coca-Cola |
the coca cola Company |
WPP Open X & Ogilvy |
|
| Gold |
Hockey Hai Pakistan ki Shaan |
PTCL Group |
PTCL Group |
Adcom Private Limited |
|
| Performance Marketing |
Silver |
Prices Ka Rewind – Dawlance 11.11 Performance Marketing |
Prices Ka Rewind – Dawlance 11.11 |
DAWLANCE PVT LTD |
Brainchild Communications |
|
| Personal Care |
Bronze |
Always_TopSecretMaterial |
Always |
P&G ( |
AND THE NERVE |
|
| Bronze |
Unlocking Growth: Dove’s Entry into Hairfall |
DOVE SHAMPOO |
Unilever Pakistan Limited |
Ogilvy Pakistan |
|
| Silver |
Sunsilk Personal Care |
sunsilk personal care |
Unilever Pakistan Limited |
Team Reactiavte |
|
| Positive Change: Social Good – Brands (Products) |
Bronze |
Playboards |
Pepsi |
PepsiCo Pakistan |
BBDO Pakistan |
|
| Gold |
Shield Mother’s Corner |
Shield |
Shield Corporation Limited |
|
|
| Silver |
Health with Humanity |
Sensodyne |
Haleon (Pakistan) |
GREY PAKISTAN |
Zenith Media Pakistan |
| Positive Change: Social Good – Brands (Service) |
Bronze |
The Invisible Heirs |
Inheritance Calculator |
Mobilink Bank |
MADNEST |
|
| Silver |
Dil Se Ba-Ikhtiar |
PTCL Group |
PTCL Group |
Adcom Private Limited |
|
| Silver |
Women in Tech |
Women in Tech |
Standard Chartered Bank |
Adcom Pvt. Ltd. |
|
| Positive Change: Social Good – Non Profit |
Bronze |
InkVisible |
UN Women |
UN Women |
BBDO Pakistan |
|
| Gold |
Awaaz Sub Ki |
Awareness Campaign |
National Commission For Human Rights Pakistan/LAS |
Bond Advertising Pakistan |
|
| Renaissance |
Bronze |
Pure Mango Pleasure |
Slice |
PepsiCo Pakistan |
BBDO Pakistan |
|
| Silver |
Vim Bar – Power of Lemon & Salt |
Vim Dishwash Bar |
Unilever Pakistan Limited |
MullenLowe Rauf |
|
| Silver |
Revival of Sunsilk |
Revival of Sunsilk |
Unilever Pakistan Limited |
Team Reactivate |
|
| Restaurants |
Silver |
Independence Day Campaign |
KFC |
KFC Pakistan |
Adcom PVT LTD |
|
| Seasonal Marketing |
Bronze |
Maa Ka Haath, Pyar Bhara Saath |
PTCL Group |
PTCL Group |
Adcom Private Limited |
|
| Bronze |
Peek Freans Young Pipers Club – Piper ki Duniya |
Peek Freans Young Piper’s Club |
EBM |
Adcom PVT LTD |
|
| Gold |
Cadbury Valentine – Say it with Cadbury |
Cadbury Dairy Milk |
Mondelez |
OGILVY PAKISTAN |
|
| Small Budget |
Bronze |
InkVisible |
UN Women |
UN Women |
BBDO Pakistan |
|
| Gold |
Spot Karo,Stop Karo |
K-Electric |
K-Electric |
K-Electric |
theAJENCY. |
| Snacks & Desserts |
Silver |
Peek Freans Gluco Teddy Strawberry Launch |
Peek Freans Gluco Teddy – Strawberry launch |
EBM |
Adcom PVT LTD |
|
| Bronze |
Cadbury Valentine – Say it with Cadbury |
Cadbury Dairy Milk |
Mondelez |
OGILVY PAKISTAN |
|
| Bronze |
Bisconni Prime – Pakistan’s First Local Premium Biscuit Category Launch |
Bisconni Prime |
Bisconni Prime |
Synergy Group |
WPP MEDIA |
| Silver |
Peek Freans RIO Obo Magic – Fun Aur Magical Cream ki Double Treat! |
Peek Freans RIO |
EBM |
Adcom PVT LTD |
|
| Social Media (Products) |
Bronze |
Tuc Pe Kya Jata Hai – Social Media |
TUC |
Continental Biscuits Limited |
Viral Edge |
|
| Silver |
Make Pakistan Slurp: The Participation System |
Knorr Instant Noodles |
Unilever Pakistan Limited |
Alt Story |
|
| Socia Media (Services) |
Gold |
Ufone 4G – Data Bohhaaat Hai x Babar’s Phone Lost |
PTCL Group |
PTCL Group |
Adcom Private Limited |
|
| Gold |
FikrFree – Sehat Aur Insurance Ab Aap Ke Haath Mein |
FikrFree |
PMCL |
Fishbowl |
|
| Sustained Success (FMCG) |
Bronze |
Pepsi – New Stronger Pepsi – (2022, 2023, 2024, 2025) |
Pepsi |
PepsiCo |
Alt Story |
|
| Silver |
National Foods – Bombay Biryani Karachi Khaas |
National Foods Limited – Karachi’s Best Biryani |
National Foods Limited |
IAL SAATCHI & SAATCHI |
|
| Silver |
Dove Pakistan: A Turnaround Story of Brand Revival and Category Expansion |
DOVE SHAMPOO |
Unilever Pakistan Limited |
OGILVY PAKISTAN |
|
| Sustained Success (Non-FMCG) |
Bronze |
Dawlance Manifesto |
Dawlance Pakistan |
DAWLANCE PVT LTD |
IAL SAATCHI & SAATCHI |
|
| Silver |
#RozCaDose Give Your Best Har Roz |
CaC-1000Plus |
Haleon (Pakistan) |
Adcom PVT LTD |
|
| Topical Marketing |
Bronze |
Cadbury – #BackHerDreams |
Cadbury Dairy Milk |
Mondelez |
OGILVY PAKISTAN |
|
| Silver |
HBLPSL X FanTunes |
HBL |
HBL |
Symmetry Group |
|
| Travel, Tourism & Transportation |
Bronze |
Yango: #1 Top of Mind Awareness |
Yango Pakistan |
Yango |
Yango Pakistan |
|
| Youth Marketing (Teens & Adults) (Products) |
Bronze |
TUC Pe Kya Jata Hai – Youth Marketing |
TUC |
Continental Biscuits Limited |
Viral Edge |
|
| Bronze |
Make Pakistan Slurp: The Participation System |
Knorr Instant Noodles |
Unilever Pakistan Limited |
Alt Story |
|
| Silver |
Cadbury Valentine – Say it with Cadbury |
Cadbury Dairy Milk |
Mondelez |
OGILVY PAKISTAN |
|
| Youth Marketing (Teens & Adults) (Services) |
Gold |
Gaming Sim X FREEFIRE |
Telenor Pakistan |
Telenor Pakistan |
OGILVY PAKISTAN |
|
| Silver |
foodpanda TikTok launch and TRY300 |
foodpanda |
Foodpanda |
atnr Pakistan |
|
