Synopsis

Re-think Marketing the Effie Way is a rigorous and interactive two-day marketing Bootcamp to bolster your understanding of marketing fundamentals. You will be working with some of the brightest minds, and original thinkers in marketing and beyond to enable and help you navigate the Effie side of life.

The Bootcamp will focus on reinforcing the basics of marketing with a case study application based on a challenge. Under the tutelage of prolific industry experts, participants will also deconstruct the Effie form and learn how to write an Effie-worthy case.

This training program will give insight and will inspire you on how to convert an idea into an effective marketing strategy resulting in an award-winning campaign.

Highlights of

the Bootcamp

[accordion_father][accordion_son borderwidth=”” borderwidth2=”” title=”Case-based Teaching and Learning:”]Re-learn and analyze the brand-building framework, and the essentials of marketing and turn theory into practice by developing a marketing plan around a case study.[/accordion_son][accordion_son title=”Masterclass:”]Practice the latest marketing trends and learn the craft of strategically honing an idea into an inspirational marketing campaign. Our experts will also offer tricks and tips on how to tackle challenges while developing a successful marketing plan.[/accordion_son][accordion_son title=”Deconstruction of the Effie Form:”]Master how to be the architect of Effie winning cases. Go in-depth into how to align all four parts of the Effie form. Understand the art of writing an Effie form that will leave a mark and impress jurors in 15 minutes.[/accordion_son][accordion_son title=”Live Jury Panel:”]Get live feedback from our expert jurors. Present your cases to our jurors and learn how your Effie forms are reviewed, scored, and judged, and understand how can you turn your case into an Effie-worthy case.[/accordion_son][accordion_son title=”Live Q & A:”]Ask all the burning questions you’ve always wanted to be answered! Our experts will answer all your queries related to marketing and Effies.[/accordion_son][accordion_son title=”Networking:”]Meet industry experts, seasoned jurors, and your peers to exchange ideas, and experiences in a fun and interactive way.[/accordion_son][/accordion_father]

Audience

This Bootcamp is great for marketers and advertisers who want to learn the fundamentals of marketing and who are looking for practical instruction on best practices of Effie case writing, including:

  • Marketing and Brand Managers
  • Assistant Brand Managers
  • Creative Managers
  • Client Service Managers
  • Strategy and Planning Executives
  • Marketing Executives

TRAINERS

[vc_headings linewidth=”” borderwidth=”” borderclr=”” title=”Sheikh Adil Hussain” align=”left” lineheight=”” titlesize=”” titleclr=”” font_weight=”default”]Marketing Director- Haircare, Unilever Pakistan[/vc_headings]

Having spent 19 years working on multiple FMCG categories with P&G, Henkel, Shan Foods and Tapal Tea, Adil has gained all-round experience in both brand building and business management in Pakistan, the GCC, MENA, and the Global markets.

Staying true to his passion, he also gained a diploma in Sports Business Management from the Johan Cruyff Institute in 2019.

Adil also serves as an Independent Director on multiple boards and devotes significant time to leading a not-for-profit organization.

[vc_headings linewidth=”” borderwidth=”” borderclr=”” title=”Umair Saeed” align=”left” lineheight=”” titlesize=”” titleclr=”” font_weight=”default”]Chief Operating Officer – Blitz Advertising Pvt Ltd.[/vc_headings]

A communication planning and strategic management professional with over 18 years of experience, Saeed is the Chief Operating Officer at Blitz; a top tier full-service advertising and communication management group in Pakistan. He has worked with an array of multinational and local clients for creative, media, content, activations and public relations.

As a firm believer in knowledge sharing, he mentors future leaders at business schools and professional training and development programs; serving on the board of advisors for School of Leadership, board of faculty for management sciences at SZABIST, trainer and mentor for British Council’s DICE (Developing Inclusive and Creative Economies) initiative, and with IoBM as faculty for Marketing, Advertising & Media Science programs. A Blitz man for over 12 years now, Saeed has always been associated with communication planning and strategic marketing and has previously worked with Hip Media, Leo Burnett, and DDB in Pakistan.

  • Price:
  • For Members: Rs.35,000 plus tax
  • For Non-members: Rs. 38,000 plus tax
  • Last Date to register: 4th November 2022
  • Date:
  • Karachi: 6th & 7th October
  • Lahore: 10th & 11th November
  • Venue:
  • Karachi: Movenpick
  • Lahore: Falettis
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