19 Feb Qashif Effendi
Qashif Effendi has over 24 years’ international experience of working at CEO, Director and General Management positions in multinationals in the MENA and South Asia regions. He has worked with Chevron, Philips, Unilever, Tetley, Abu Dhabi National Industrial Projects Co., UAE and currently as CEO at Reem Rice Mills (Pvt.) Ltd, a 100% multinational JV of Al Ghurair UAE and Al Mohaidib KSA.
Brands like Philips Whirlpool, Dalda Cooking Oil, Brooke Bond Supreme, Tetley and Reem achieved tremendous growth during his stewardship.
He is an alumnus of IBA with a passion for learning. He has been a visiting faculty at IBA, Szabist and CBM for over 13 years teaching Brand Management, Marketing, Advertising and Technopreneurship.
Voted as one of 100 top performing company CEO’s in 2017 by CEO Club Pakistan, he is an advisor to the Board of WE-NET (Pakistan Women Entrepreneurs Network for Trade).