11 Mar Syeda Ayesha
Having been a key member of the team that established BBDO Pakistan, Ayesha returned to the network to take on the creative leadership at BBDO Indonesia as the Executive Creative Director. With over 15 years of experience in advertising, Ayesha has extensively worked across an array of categories including FMCG, automotive, telco, beverage, dairy, food and nutrition.
Her creative leadership helped lead to 3 Creative and 2 Digital Agency of the Year (AOY) Awards, and 3 prestigious National Pakistan Advertisers’ Society (PAS) Awards. PepsiCo, Fonterra, P&G, Unilever, Exxon Mobil, Guinness, Mercedes, Nestlé, Coke, Honda, LG, XL, Telenor, Tetra Pak, L’Oreal and Garnier have been her key clients.
Prior to joining BBDO Indonesia, Ayesha has held senior creative roles at Ogilvy, affiliate agencies of the Publicis Groupe, and Dentsu.
Ayesha believes in the transformative power of communication design and the value it brings to digital and traditional marketing practices.
Ayesha has been on the jury for Spikes Asia 2018.