The Night’s Big Winners

In one of the most revered moments of the night, the Lifetime Achievement Award was presented to Mr. Abrar Hassan, Global Chief Executive Officer of National Foods Limited, honoring his monumental legacy and decades of visionary leadership in Pakistan’s FMCG sector.

The evening also celebrated the night’s highest honors, with PTCL Group (Ufone 4G) named Most Effective Marketer of the Year 2026, Ogilvy Pakistan recognized as Most Effective Agency Network of the Year 2026, Alt Story awarded Most Effective Independent Agency of the Year 2026, and Foodpanda winning the Grand Prix 2026 for Old vs. New Ways of Ordering – Foodpanda Sambhal Lega.