27 Dec Benish Irshad
Having had a multifaceted career at P&G and now with Lotte with over a decade of experience of building brands & engaging with consumers; I believe in the power of single-minded focus on fundamentals. We build powerful brands on superiority of functionality or via ‘disruptive’ differentiation.
Mom to 2 high energy kids, I am a creative problem solver. Whether it’s combining expertise of a research agency with that of a media house for national retail measurement or innovating with first of its kind cookie – I love challenges!
My passion is fueled every day when I see consumers interacting with our brands in store, online or at home knowing I have the ability to influence them; when I see young marketers strive to improve the life of an average Pakistani consumer with superior communication & innovations.
I feel lucky to have learned from some of the best at P&G and Lotte, & I continue to grow under their mentorship.