27 Dec Haroon Qureshi
Haroon Qureshi is a seasoned Content & Consumer engagement specialist with 12+ years of multi-dimensional experience across local & global clients. In 2007, he started his career with MAXUS as content specialist and was given the opportunity to launch GroupM ESP (Content & Activation division of GroupM) in MAXUS, Pakistan. In 2013, he was given the opportunity to head GroupM ESP where he spent a year and half and had the opportunity to work on the leading local & international companies of the country. During his tenure in GroupM ESP Pakistan, he has brought home multiple awards, both local and international for various local/MNC campaigns and transformed ESP into one of the most creative, full-service consumer engagement agencies in the country.
Currently, he is working in Mindshare Singapore as Partner Content & Partnerships for Unilever Globally. He is also driving Unilever Content as Centre of Excellence Globally. During his 4+ years, he has developed some innovative multi-market content strategies, partnerships & digital content best practices across pop culture passions.