15 Jan Rifat Sabzwari
Rifat Sabzwari has been one of the very few research professionals in Pakistan servicing top end multinationals and national companies with an impeccable service record.
Rifat has over 22 years of experience of working with top companies and experts and as a lead researcher for renowned research companies of Pakistan. During her career she has had the opportunity to work with almost every major research agency of the country as well as some agencies from outside Pakistan.
Her area of expertise is customized research, primarily on the qualitative front, and she has provided qualitative research solutions to clients such as Pakistan Tobacco, Unilever Pakistan, Colgate Palmolive, Coke, Pepsi, Social Marketing and Nestle.
She has serviced major sectors including FMCGs, Automobiles, Edibles, Financial, Pharmaceutical, Social Marketing, Petroleum, Tobacco and Media.
Besides research she is also responsible for developing/executing the company’s business strategies, ensuring company’s policies, overseeing the financial performance investments and other business ventures. She also acts as the public speaker and public relations representative of the company in ways that strengthen the profile.