14 Jan Aleem Durrani
An entrepreneur driven by his passion to give back to society, Aleem is among distinguished personalities of Pakistan’s marketing, advertising, media, and public relations sectors. During his professional career spanning over two decades, he excelled in brand marketing introducing new brands that to this day rule Pakistani households. He also founded Media Pulse and Media Matters – Pakistan’s leading media planning and public relations firms respectively – providing expert consulting to a diverse range of top-notch multinational and blue-chip organizations. In addition to, Aleem has served on the executive council of the Marketing Association of Pakistan (MAP) and the media technical committee of Pakistan Advertisers Society (PAS), a Member of Electronic Media Council of Pakistan Advertising Association (PAA) besides being associated with business schools as a visiting faculty member. He actively participates in social development programs and strives to nurture the most talented winning teams in advertising, media planning, and communication sectors. Aleem holds a Master’s degree in Marketing, in addition to several leadership courses under his belt.