28 Jan Abbas Arslan
Posted at 14:49h
in
Abbas is a global Marketing and Insights leader. He is currently leading Human Insights for Coca-Cola globally, spanning 200+ countries. He is one of the most awarded marketers at Coca-Cola Company having won 3 Global Innovation Awards from the Board of Directors over last two years, as well as being awarded Pakistan Marketer of the year by Effies in 2019.
Previously, Abbas led marketing for Coca-Cola Pakistan leading Coke to become the biggest food & beverage brand in Pakistan. He also led Sound of the Nation, Coke Studio for which is also the largest digital asset of the Coca-Cola Company globally with 10B+ minutes of watch time. He also designed Coke Fest, which is the largest experiential marketing platform in Asia.