Raheel Hashmi

Raheel Hashmi

An avid student of brand, marketing, and advertising, Raheel possesses a 15+years of experience in Marketing, working with a diverse range of categories, including, fertilizers, confectionary, home and personal care and tea to name a few. His most recent stint has been with Arçelik – Dawlance, Pakistan’s leading consumer durables brand where he has grown through the ranks to the position of Group Marketing Manager. He is currently leading a robust team of individuals, managing brand, product and corporate communications, Ecommerce and Trade, creating impactful strategies that not just contribute towards the bottom line but also ensure the brands health. He firmly believes in creating legacies of brands through communication that can sustain ever-changing market dynamics.