Ali Rashid

Ali Rashid

I became a marketer out of a natural curiosity to understand why we people make certain decisions the way we do and in the 14 years of experience in marketing and sales, that curiosity has only grown. This quest started with Reckitt Benckiser in 2006 and since then I have worked at GSK Consumer Healthcare, Engro Foods and National Foods Limited, a journey through which I have had the privilege of managing household brands like Olper’s Milk, National Foods, Dettol, Horlicks and Omore. I have an MBA from IBA Karachi and an MSc in International Marketing from the University of Strathclyde, Glasgow. I am currently Head of Marketing for the Condiments Division markets at National Foods.