11 Jan Asad Malik
Posted at 12:03h
in
Asad is known for building powerful brands across categories & geographies over a career spanning 12 years with Unilever. Asad’s inimitable marketing flair is painted across memorable campaigns & platforms including launch of Cornetto Pop Rock and Magnum pleasure store in Pakistan, crafting first ever music platform for Axe deos across Sub Saharan Africa, organizing the World Record breaking Roger Federer Vs Nadal Charity Match in Capetown for Lipton Ice tea, and most recently the Unmissable Knorr Noodles Billa campaign. Trivia: Asad was a Corporate Banker at SCB before his love affair with FMCG marketing. Asad’s unique understanding of the relationship between brand and consumer make him a vital addition to Effies 2022 Jury.