19 Jan Benish Irshad
Having had a multifaceted career at P&G and Lotte, now I lead a powerhouse of talent in Starcom and Publicis Media. As a marketer with over a decade of experience of building brands & engaging with consumers; I believe in the power of single-minded focus on fundamentals. We build powerful brands on superiority of functionality or via ‘disruptive’ differentiation. Consumers are more socially in-touch & aware than ever before. Our advertising has to evolve accordingly – it has to speak to the heart and mind of consumer.
My passion is fueled every day when I see consumers interacting with our brands in store, online or at home; knowing I have the ability to influence them; when I see young marketers strive to improve the life of an average Pakistani consumer with superior communication & innovations.