31 Jan Zaid Habib
As the Marketing Manager at Candyland, Zaid is responsible for leading the marketing function. His role includes strategy planning, top and bottom line management, spearheading NPD projects and brand campaigns. Over the course of his career, Zaid has launched numerous brand campaigns across multiple industries. His forte is Blue Ocean strategy, having led several projects for topline growth.
Zaid has a decade of diversified marketing experience, having worked on the brand and agency side across multiple industries. Prior to Candyland, he has held marketing positions at Bayer, English Biscuit Manufacturers, Dawlance, GlaxoSmithKline Consumer Healthcare and Lowe & Rauf. He is a certified Black Belt in the Google Digital Guru program and holds an MBA degree from IBA, Karachi.
Outside of work, Zaid enjoys watching football, online gaming and a daily dose of iced latte.