20 Jan Raheel Hashmi
An avid student of brand, marketing, and advertising, Raheel possesses a 15+years of experience in Marketing, working with a diverse range of categories, including, fertilizers, confectionery, home, personal care and food to name a few. His most recent stint has been with Arçelik – Dawlance, Pakistan’s leading consumer durables brand where he has grown through the ranks to the position of Head – Marketing (Marketing and Communications). He is currently leading a robust team of individuals, managing brand, product and corporate communications, E Commerce and Trade, creating impactful strategies that not just contribute towards the bottom line but also ensure the brands health. He firmly believes in creating legacies of brands through communication that can sustain ever-changing market dynamics.