Asad Shaykh

Asad Shaykh

Asad Shaykh has practiced brand and marketing strategy globally for over two decades, across both client and agency sides. His mission is to help brands cut through by making them culturally relevant for commercial success.

Professionally, Asad has worked in Europe, Asia, and North America, on brand challenges ranging from crafting a bespoke gaming strategy for Pringles, to launching Coca-Cola’s most successful market entrant in the UK. His portfolio spans Swarovski, Shell, HSBC, and Volvo.

Personally, Asad believes in the Power of Difference. It’s part of his identity and method, giving him license to talk about how it fuels creativity, welcomes change, and impacts results.

Currently, he is the Head of Strategy at Grey London, leading a team of utterly brilliant strategy minds.