25 Jan Muhammad Asad Saeed
Posted at 12:22h
in
Asad is an experienced marketer working in the industry for almost 15 years across Marketing and Sales roles. Currently he is working at EBM as the Head of Marketing (Biscuits). During his time here, he has partaken in some very prominent campaigns on Sooper, has redefined the cake category through notable innovations like Sooper SoftBakes, Smile Donuts and Gluco Teddy and currently looks after the Biscuits Category. As part of the senior leadership team, his role involves strategic decision making, developing the business through innovations and carving out growth opportunities with concrete and creative brand experiences for consumers.