03 Feb Javed Jafri
With over 22 years of experience in digital marketing and media, Javed is the Media, Digital & Data Lead at Unilever, one of the world’s leading consumer goods companies. He specialises in developing and executing data-driven brand strategies that deliver high return on marketing investment across multiple markets and sectors.
Javed has led multimillion-dollar large-scale transformation projects, creating and scaling best-in-class brand campaigns for both local and global brands. With a consumer-centric approach and a passion for innovation, he has enabled Unilever to adapt to the changing consumer behavior and preferences in the digital age. He has also nurtured a team of media experts who now lead media for MNCs and local companies across Southeast Asia and South Asia. Javed leverages his analytical, communication, and interpersonal skills to foster collaboration, engagement, and customer success among his team members and partners. His goal is to build a brand stewardship that showcases the collective commitment of his organization to customer satisfaction.