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About
About
Effie
Steering Committee
Effie Programs Worldwide
Effie Global Index
Competition
How to Enter
Overview
Entry Kit
Advice from the jury
Award Categories
Fee and Payment
Reasons for disqualification
How We Judge
Overview
The Process
Scoring System
Reasons for disqualification
Become / Nominate a judge
judging application
Index
2023
2022
2021
2020
2019
Effie’s
Corner
Lockdown Live
In conversation with
Gallery
News
&
Blogs
Partner with us
Case Studies
Winner Case Summaries
2024
2023
2022
2021
2020
2019
Featured Case Studies
Worldwide Case studies
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2024
2023
2022
2021
2020
2019
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Testing Purpose
Automotive
Alsvin #DriveYourDreams
E-Commerce
No Measure to your Pleasure
Education and Training
Taleemabad
Household Supplies and Services
Daaghon Ka Champion
Household Supplies and Services
Ariel Work For Home
Influencers
Meet the survivors
Influencers
Pabbo Badmash
Internet and Telecom
Naming The Invisible Pakistanis
Marketing Disruptors
Polio Roadblock Campaign
Media Innovation
The Veil of Care
Non-Profit
Pabbo Badmash
New Product and Services
Peek Freans Smile – Happiness starts with a Smile
Non-Profit
The Vaccination Experience
Positive Change: Social Good - Brands (Services)
Tum Mazboot Ho
Seasonal Marketing
Ramzan Ki Shan
Seasonal Marketing
Amreli Steels – Mothers’ Strength
Snacks & Desserts
Trust Tou Must Hai
Social Media
#PlaySafe: Pleasurable safe sex
Sustained Success - Products
The No.1 Hair Care Brand
Non-Profit
Meet the survivors
Brand Experience: Live or / & Digital
Blue 3 Chalay 10 Shaves Tak!
Branded Content
Pakistan’s most watched wedding song
Construction, Real Estate Companies
Amreli Steels – Mothers’ Strength
Corporate Reputation
Super Nahi Tou 4G Nahi
E-Commerce
Maybelline New York – The Perfect Marketing Mix
Fashion
The Veil of Care
Home Furnishings and Appliances
Molty Foam TVC 2021
Household Supplies and Services
Mortein- Dengue Ab Nahin
Internet and Telecom
Prosperous Pakistan
Marketing Innovation Solutions
Crushed Pickle Campaign 2021
Packaged Foods
NESTLÉ CERELAC Movement Campaign
Packaged Foods
Knorr Noodles Making Waves in the Minds of Gen Z
Personal Care
Always Raha
Positive Change: Social Good - Brands (Services)
The Dark Secret
Positive Change: Social Good - Brands (Services)
Prosperous Pakistan
Influencers
Salon@Home
Positive Change: Social Good - Brands (Services)
The Veil of Care
Positive Change: Social Good - Brands (Services)
Domex Back to School
Renaissance
NESCAFÉ Ready to Drink #TurnUpYourChill
Restaurants
KFC Feel Good
Seasonal Marketing
Creating a Digital Pakistan
Youth Marketing
NESCAFÉ Ready to Drink #TurnUpYourChill
Youth Marketing
Trust Tou Must Hai
Beverages - Hot
Tapal Green Tea | Khanay Kay Baad Tapal Green Tea Please
Education and Training
More se zyada safe online Pakistan
Finance
Roshan Digital Account
Finance
Bank Alfalah Remittance
Household Supplies and Services
Ariel Washing Machine Partnerships
Influencers
Commander Safeguard Hero Force
Marketing Disruptors
Drive, Camera, Action!
Sustained Success - Products
Tapal Danedar | Tum Mein Aur Aik Cup Chai
Marketing Disruptors
First-Ever Online Used Car Gala
Packaged Foods
Blue Band Chotu
Packaged Foods
Sunridge Fortified Chakki Atta – Taaqat Sab Karne Ki!
Personal Care
Salon@Home
Personal Care
Firebrand of the New Era
Branded Content
National Ketchup Factory – Fun Kay Saath Learning Zaroori
Positive Change: Social Good - Brands (Services)
Taleemabad
Positive Change: Social Good - Brands (Services)
Pampers for Paternity
Seasonal Marketing
Sooper Dua-e-Shukr
Seasonal Marketing
Pampers for Paternity
Social Media
HBL PersonalLoan via HBL Mobile
Topical Marketing
Zalmi Wrap Meal
Topical Marketing
Drive, Camera, Action!
Youth Marketing
Always Azad