06 Nov Kim Mascarenhas
Posted at 14:02h
in
With over 14 years of diverse industry experience across 3 continents, UAE-born Kim is a media & intelligence strategist who excels at leveraging data and consumer insights to drive growth for brands across verticals such as FMCG, Retail, Tech, Luxury and Destinations. Her work with industry leaders such as MARS, Haleon, Coca Cola, Richemont showcases her ability to unearth & analyze data to develop human-centric strategies that resonate deeply with consumers.
Kim thrives on innovation, constantly seeking new ways to integrate business needs with robust data and a profound understanding of the human element to build impactful marketing frameworks throughout MENA.