Noor Hassanein

Noor Hassanein

Noor Hassanein is Head of Brand & Communications Strategy at Accenture Song, leading strategic thinking that turns bold creativity into measurable business impact. With over 15 years of experience spanning global networks and leading creative boutiques, she has shaped strategies guiding innovation, unlocking measurable growth, driving major brand transformations through award-winning work across tourism, telecommunications, luxury, finance, and global FMCG. Recognized among the region’s top strategists by The One Show and Loeries, she is a passionate advocate for creative effectiveness and cross-disciplinary collaboration.