15 Nov Kinza Jawwad
Kinza Jawwad is a Senior Marketing Manager at The Coca-Cola Company, driving brand and portfolio strategy as a part of the Eurasia & Middle East region for one of the world’s most influential beverage portfolios.
Previously having worked with start-ups & at multiple MnCs including Reckitt, she led fearless and unconventional brands, shaping iconic work across beauty, healthcare, and wellness. From Sprite to Durex to Strepsils, she has built brands people have sipped from, flirted with, and relied on.
Over the years she specializes in turning complex business challenges into culturally resonant ideas. She has showcased a record of thriving in fast-paced, high-stakes environments, where constraints became creative fuel resulting in multiple award winning/recognized campaigns and strategies. Her approach blends data, intuition, and unapologetically bold storytelling, always tied to measurable commercial impact.
On the judging panel, she champions the courage to follow through on authentic ideas the kind that not only work, but make people feel something.