18 Nov Yasser Akhtar
Posted at 12:24h
in
Yasser Akhtar is the Chief Commercial Officer at Brainchild Communications Pakistan, the country’s largest media buying house and an affiliate of Publicis Groupe. With over 17 years in media and marketing, he leads a 100+ member team driving strategy, growth, and innovation across major brands including EBM, P&G, Mondelez, FrieslandCampina, and EasyPaisa. Yasser’s expertise spans full funnel digital transformation, data driven marketing, and integrated brand communication. Recognized for his leadership and business foresight, he continues to pioneer media effectiveness, talent development, and transformative partnerships that shape Pakistan’s communications landscape.