Hira Aamer

Hira Aamer

Hira Aamer serves as regional Brand Strategy Director for Sprite at The Coca‑Cola Company. With over 12 years in marketing & leadership roles at Coca-Cola, Unilever, and consulting, she has built expertise in brand strategy, innovation, and culturally resonant communication. An Oxford graduate in Economics and Management, her superpower is integrating strategic vision with precise execution. Hira champions consumer‑centric marketing that seamlessly blends creativity and analytical rigor, delivering impactful brand and business growth in complex, fast‑changing markets.