18 Nov Fatima Khalid
Posted at 17:18h
in
I’ve been on a fascinating journey developing consumer programs, learning the art of connection through media and channel marketing. Starting at WPP and growing at PepsiCo gave me a strong foundation. Today, as the Country Head of Media, Activations, and Content at Unilever, my goal is straightforward: to create meaningful, high-engagement consumer first strategies and build genuine partnerships. I focus on ensuring our brands become unmissable by truly resonating with people, proving that authentic communication is the most powerful growth driver.