18 Nov Salman Yousuf
Posted at 18:40h
in
Salman Yousuf is a seasoned C-level leader with 24 years of expertise in building brands and driving commercial growth across the MENA region, most recently as CEO/Founder of ToySouk. His tenure includes transformative leadership roles at P&G Gulf, Hilal Foods, and Tapal Tea, where he consistently reversed market share declines and delivered double-digit revenue growth by fusing deep consumer insight with sharp commercial strategy. His work has been recognized with MENA Effie awards, underscoring his commitment to marketing effectiveness. Salman is passionate about championing ideas that not only win hearts but also deliver measurable business results.