27 Nov Aliza Yousuf
Posted at 18:46h
in
With over 12 years of experience on some of Pakistan’s most loved brands including Dalda, Kellogg’s, EBM and Dawlance, Aliza Yousuf has built campaigns that connect with consumers and deliver real business results. Her work spans brand building, digital transformation and communication excellence, blending creativity with deep insight. At Dawlance, she has led award-winning initiatives, strengthened digital content ecosystems, and turned consumer challenges into opportunities for growth and innovation. As an Effie juror, she brings her perspective to celebrate ideas that challenge norms and inspire meaningful change.