Unaizah Saeed Ali

Unaizah Saeed Ali

Unaizah Saeed Ali brings over two decades of experience in communications, media, and research. She has held senior leadership roles across global brand names, including Group M, Kantar and Unilever. She has worked with clients in FMCG, food & beverage, pharmaceuticals, tobacco, and the social sector. She later joined Nutshell Group as CCO in 2022 and was promoted to Chief Operating Officer for the Middle East in 2024, leading the firm’s regional expansion efforts. Her background also includes roles in strategic business development, giving her a deep understanding of both client-facing and internal operations. She is an active member of various industry platforms like Marketing Association of Pakistan, Pakistan Advertisers’ Society and Pakistan Digital Awards.She has a passion for storytelling and has created a brand by the name of Kahaneeghar which has the aim to bring stories to life with the aim to bring storytelling back to the heart of families and communities.