28 Nov Rubina Asad
Posted at 13:55h
in
With 13 years of experience across marketing and consumer insights, I began my career at Nielsen, building a strong foundation in understanding consumer behavior. I then moved to Kraft Heinz as an ABM, managing brand portfolios and leading impactful marketing initiatives. Returning to Nielsen in a senior role, I expanded my scope to team building and unlocking greater value for clients. I later joined Engro Foods as Head of Digital Media & Insights, driving data-led decision-making and digital transformation. Currently, as Marketing Manager at Engro Fertilizers, I drive end-to-end marketing and research, uniting data, insight, and strategy to deliver meaningful impact also redefining fertilizer goods marketing.