03 Dec Omar Farooq
Posted at 13:31h
in
I’ve spent my career in marketing trying to understand why people choose what they choose and how brands can earn a meaningful place in their lives. I’ve led big categories, launched ideas that shaped culture, and learned that the best work happens when insight, creativity, and commercial sense come together. I enjoy solving messy problems, bringing teams around a clear direction, and turning small sparks into work that actually moves people. For me, marketing is equal parts logic and emotion and I’m driven by the challenge of making both work harder. At the Effies, I’m excited to celebrate ideas that truly deliver.