26 Dec Sobia Khalid
Posted at 15:28h
in
Sobia is a senior marketing executive with over 2 decades of experience leading brand, digital, and growth strategies across the telecommunications, technology, financial services, and regulated industries. She has held leadership roles in some of Pakistan’s most dynamic organizations, where she’s driven marketing transformation, digital innovation, and consumer experience at scale.
At the heart of her leadership philosophy is the belief that strong brands are built from the inside out: through purposeful storytelling, empowered teams, and a relentless focus on the customer. Sobia is passionate about building purpose-led brands and mentoring the next generation of marketers.