26 Dec Afran Khalid
Posted at 15:55h
in
Afran Khalid is currently leading the Research & Consumer Insights function at National Foods Limited, with over 13+ years of experience across FMCG research and analytics globally. Having worked across both agency and client-side roles, he has partnered with leading brands to translate consumer understanding into measurable business impact. Afran brings a strong focus on marketing effectiveness, blending traditional research, advanced analytics and AI with deep local context and human judgment. Known for ensuring insights reflect real consumer behaviour rather than perfect datasets, he is passionate about moving insights beyond reporting into strategy, creativity and growth.