26 Dec Aijaz Ahmed
Posted at 16:15h
in
Aijaz Ahmed is the Co-Founder & Director, Business Development at Yellow, bringing over 22 years of experience across multinational brands and leading advertising agencies, with exposure across the Subcontinent, MENA, and the Far East. He brings a shopper-marketing perspective shaped by corporate rigor and hands-on entrepreneurship through building Yellow. His work sits at the intersection of consumer insight, the Zero Moment of Truth, and the First Moment of Truth, with a focus on retail as the space where decisions are made in real time, where the wallet votes.