06 Jan Altamash Kohati
Altamash Kohati is a seasoned media and communications leader with over 16 years of experience, currently serving as General Manager at WPP Pakistan. He drives strategic media planning and innovation, blending commercial acumen with creative thinking to help brands stay future-ready. Altamash has led marketing initiatives across FMCG, automotive, fashion, pharmaceuticals, aviation, banking, technology, telco etc, delivering sustained business growth while building strong client and team partnerships. As an Effie Pakistan juror, he brings deep expertise in marketing effectiveness. His work has earned WPP APAC Emmies, Campaign Asia AOTY, Effies & Global Ideas Awards. A certified trainer and coach, he actively champions learning, storytelling, and talent development.