12 Jan Ayesha Athar
Seasoned consumer & market insights professional with more than two decades of rich experience in unearthing Insights across geographies and product categories having worked with the likes of Procter & Gamble, Engro Foods, Friesland Campina, and Unilever. She is currently heading Consumer Market Insights for PTAB (Pakistan, Turkey, Arabia & Bangladesh) Region at Unilever. Ayesha has been guiding and influencing marketing & business decisions to drive growth, based on deep consumer knowledge. Passionate about leveraging AI & technology to deliver agile and innovative solutions that allow getting insights faster and more authentically. In addition to CMI, her career experience in HR and Business Development allows her to have a well-rounded approach to business.