30 Jan Jasia Farooq
Posted at 15:30h
in
Jasia Farooq serves as Stream Head Brands & Product Marketing at JazzCash, where she plays a pivotal role in shaping the company’s growth and market leadership. She led the successful repositioning of the JazzCash brand, transforming it into the most popular digital wallet in Pakistan. Jasia has driven high-impact, industry-first marketing campaigns, including the launch of innovative solutions such as Tap Pay, while scaling core payment products like digital loans, rewards, QR payments, and government disbursements. Her work continues to accelerate Pakistan’s transition toward a cashless, financially inclusive digital economy.