16 Jul Polio Outbreak
Posted at 12:29h
in
Addressing misconceptions about the polio vaccine and interrupting outbreak to achieve polio-free Pakistan despite repeated vaccination drives. Polio vaccination faces reluctance due to myths like impotency and haram ingredients where 28% believe the disease is harmful. Touching hearts with moving tales to establish ‘You have to decide today if you want your child to walk tomorrow’ Developed a comprehensive media campaign encompassing PSAs, docudramas, and media advocacy. Cases dropped from 20 to 05 with 81% net reach. and 29% avg. ad recall & 15% avg. docudrama recall.