16 Jul Restaurants’ Secret
Posted at 12:29h
in
As a new player in the market, we faced age-old giants like Young’s that hold 70% of market share. Our mission? Secure consumer love and brand status. Despite a David-and-Goliath budget battle, we aimed to disrupt and emerge as the rebel player with unmissable marketing. Our strategy? Blanket consumer touchpoints, from conventional ads to 3D OOH – a full-court press. With wit, charm, and a pinch of audacity, we were able to steal market share from Young’s and double it!