16 Jul Dawlance X Daraz 11.11 Mega Sale Campaign 2022
Posted at 12:29h
in
Amidst the period of high inflation and most cluttered online mega sales campaign, Dawlance stood out as the No.1 Home Appliance Brand of Pakistan. The brand broke all its previous records and industry benchmarks of performance marketing and secured an ever-highest ROAS of 14.9. The first-ever unique rap song content was utilized for the performance campaign served as a catalyst for audience engagement and driving store traffic. Continuous optimization, utilizing relevant interests, real-time bidding, and audience retargeting was the key in enhancing campaign effectiveness and driving purchases.