16 Jul Peek Freans Sooper Ramadan
Posted at 12:29h
in
Sooper tackled declining Ramadan sales by owning a tea-centric occasion, and aligning with the cultural and emotional essence of Ramadan. The insight focused on the true joy of simple acts of kindness, translating into a dua-e-taufeeq. The big idea became “Iss Ramadan kisi ki roshni ban jane ki seedhi Saadi khushi hai Sooper.” The campaign, evidenced in strong ad recall and Likability, reversed the sales dip, achieving record-breaking results and fostering a profound emotional connection.