16 Jul HBL-Zarayi Banking-Agli Nasal & Nanni Kisan
Posted at 12:29h
in
HBL’s rural banking campaign aimed to bridge the financial gap for farmers with compelling communication. HBL Zarai Banking, a brilliant campaign, reached 18 million audiences with 104 million impressions. The DVC resonated, achieving a 42.05% engagement rate. Surpassing the 5,000 business accounts, it resulted in a substantial increase to 11,482 new business accounts and disbursed agricultural loans worth PKR 177,001 million, securing HBL’s dominance with a 35% market share in farmer financing.