16 Jul Dove Digital Collectible (NFT)
Posted at 12:29h
in
Dove introduced digital collectible(NFT) to integrate the essence of damage healing within the digital realm, allowing consumers to visualize their journey through art and engage with the brand in the digital age. The collectible served as a token signifying damage-free hair, turning the represented artwork into a tangible reality for consumers. Participants had to sign up to acquire the NFT. 10 lucky winners were selected through a draw who could present their collectibles at a salon and win a free nourishing hair treatment and a 1-year supply of Dove shampoo.