LOKAL – Pakistan’s 1st Chain of Budget Hotel Rooms

16 Jul LOKAL – Pakistan’s 1st Chain of Budget Hotel Rooms

LOKAL’s successful launch exemplifies a customer-centric approach to solving a problem no-one was solving in the industry: quality & reliable budget travel! Every step of the customer journey – and respective pain points – was taken into account while designing the brand experience of LOKAL across product and services. This resulted in a brand that created a genuine win-win for Travelers, Local Hotels and LOKAL.Finally, the brand was launched via a targeted, focused and efficient marketing campaign that turned LOKAL into Pakistan’s fastest growing chain of budget hotel rooms.