16 Jul Sensodyne’s integration with Smile Train Foundation
Posted at 12:29h
in
Sensodyne’s campaign for cleft-lip syndrome in Pakistan aimed to raise awareness and encourage purpose-led purchases. With 1 in 600 children affected, the initiative sought to transform lives through treatment. Amplified digitally and through OOH, the campaign reached 6.6 million, gaining PKR 9.7 million in free media value. Visibility spanned 10 publishers and 15 TV channels, contributing positively to the issue. Haleon’s effort, shedding light on an avoidable condition, raised PKR 17.2 million in sales, addressing a national problem and growing their business.