16 Jul It’s Time to Act on Family Planning
Posted at 12:29h
in
KhairKhwah, Pakistan’s groundbreaking family planning campaign, achieved remarkable success in shifting societal norms. By strategically leveraging the influence of traditional figures like mothers-in-law, the campaign increased family planning intentions by 42%, significantly reducing fear of judgment by 9%. This translated into an 8% surge in contraceptive use, surpassing historical trends. The campaign’s multifaceted approach, combining mass media, government endorsement, and community activations, fostered unprecedented changes in awareness, attitudes, and behavior, marking KhairKhwah as a beacon for effective, sustainable social change in family planning.