16 Jul Kurkure Kreations
Posted at 12:29h
in
Kurkure Kreations cracked the code on Gen Z engagement with a nationwide digital culinary tour, led by Momin Saqib, infusing traditional iftaar snacks with a Kurkure twist. These experimental Kurkure Kreations inspired our audiences to try it for themselves. Objectives included reversing Ramadan decline and elevating brand consideration which it did brilliantly. The campaign’s engaging content garnered a 25% increase in views and engagement, making Kurkure the star of Gen Z’s flavor-packed Ramadan feast. Kurkure Kreations served up an exceptional recipe for brand success in the competitive snacks category.