Durex – Ecommerce Campaign

16 Jul Durex – Ecommerce Campaign

Durex addressed Pakistani consumers’ discomfort in purchasing contraceptives by utilizing Daraz and Pandamart. Our ecommerce-centric campaign maximized each platform’s strengths to boost awareness and Durex product sales. From DVC to digital posts and PR videos, our witty campaign adhered to Durex’s brand tone. Each asset featured a call-to-action directing consumers to Durex’s landing pages on Daraz or Pandamart.