FAQs

Campaign submission across any category: (Fee per entry in regular or special)

• First deadline

  25^st October 2023

  PKR 115,000 + tax
• Second deadline

  15^th November 2023

  PKR 125,000 + tax
• Third deadline

  30^th November 2023

  PKR 135,000 + tax
• Final deadline

  07^th December 2023

  PKR 150,000 + tax

Single campaign submission in multiple categories: (Subsequent entries)

• First deadline

  25^st October 2023

  PKR 85,000 + tax
• Second deadline

  15^th November 2023

  PKR 95,000 + tax
• Third deadline

  30^th November 2023

  PKR 105,000 + tax
• Final deadline

  07^th December 2023

  PKR 125,000 + tax

Note: For multiple category discount to apply, you may choose the additional categories at the time of making the first entry or you may copy the first entry at a later stage to enter it in additional categories.

• Logon to our website (www.efiepakistan.org) and go under “how to enter” section for details.
• Identify the category specific to your campaign from the Award categories.
• Submit online entry at https://effie-pakistan.acclaimworks.com/uba/auth
• Review the checklist before submitting your entry.

Any or all marketing efforts, whether full campaigns or unique efforts that commercially ran between 1st of July 2018 and 30th June 2019 are eligible to enter.

Anyone can enter with a campaign. We encourage that clients and agencies should work in tandem to enter the competition.

No. Clients and agencies should jointly make a submission.

If your work continued running in this year’s eligibility window and you have results from this eligibility window you may re-enter past winning efforts within the following requirements:

• 2019 Gold Effie winners can re-enter a category in which they did not win Gold.
• Past Silver and Bronze Effie winners can re-enter any category
• Past Gold Sustained Success winner can only re-enter the sustained success category after 3 years.
• 2019 David vs. Goliath winning brands (Gold/Silver/Bronze) are not eligible to enter the David vs. Goliath this year.

Yes, Effie Pakistan encourages a single campaign to be entered in multiple categories. You may enter in any one of the product and service category and multiple specialty categories. One campaign can only enter a maximum of 4 categories.

No. Please ensure that after cloning you customize your submission, making it relevant to the category it is being submitted. Many cases have been disqualified on this basis.

No, you don’t have to make a separate submission. All campaigns entered in Product and Service categories are automatically considered for the award.

In Sustained Success the judges evaluate the product or service communications efforts that have experienced sustained success for 3 or more years. To enter you must be able to provide data about the case in its first year, an interim year and the most current year. The current year’s result must be included. It is not just a single campaign. You have to enter a separate submission to compete in this category.

For Grand Effie, it is restrictive to only one effort. Entrants do not have to specifically make a submission in this category, all the winners of regular categories compete for this award.

For Grand Effie all efforts, whether local, regional or global can compete. In contrast, in Best Nationally Originated Campaign only local ideas are rewarded.

The award programme ensures full confidentiality. These are done through the following steps:

• All the judges sign an NDA
• No written material is handed to any of the jury members.
• Judges with any kind of conflict of interest are not allowed to view the entry forms.

Entries once submitted cannot be changed.

Due to sheer quantum, the secretariat does not review all the submissions. It is the responsibility of the entrant to ensure that all the rules and guidelines have been followed. We encourage all the entrants to thoroughly review the Entry Kit for making a successful submission.

Yes, you may cancel/withdraw your entry before the submission deadline. In case of cancellation/withdrawal, only 50% of the payment will be refunded.

The material submitted as an entry to Effie Pakistan Awards 2020 becomes the property of Effie Pakistan and will not be returned to the entrant.

Your entries are judged by a handpicked panel of experts from all around the world. These include specialists in the field of marketing, advertising, media, marketing research and academia.

There are three awards – Gold, Silver and Bronze. There can be multiple winners in a single category or no winners at all.

Yes. There is a minimum benchmark to qualify each round. There may be a case where the entire category is dropped, as no entry qualifies the minimum benchmark. This can happen at any round of the judging process.

Yes, if the campaign is entered in multiple categories it may win more than one award.

• The result of the Round 1 Jury session will be announced on our website (www.effiepakistan.org) in February 2020.
• The result of the Final Jury round will be announced on the website with the finalist in each category in March 2020.
• The winners will be announced at the Effie Awards Gala 2020 on Saturday, April 11th, 2020 in Karachi, Pakistan.

Winners will be announced at the Effie Awards Gala 2020 to be held on Saturday, April 11th, 2020 in Karachi, Pakistan.

If your case is a winner, we invite all the partners that have been stated in the credit form to come on stage and receive the award. The trophy can be kept by anyone, however additional trophies can be personalized with an individual’s name and purchased from the Effie Awards Secretariat.

Even if the entry is submitted by the client, we emphasize to credit the agency in our credit term. When the nominees /winners are announced.

• Agency name is mentioned on all the nominee slide and winner card.
• Certificate of recognition to the agencies of the nominees
• Extra customized trophy for the agency on order, in case the client retains the trophy.

COURIER & HAND DELIVERY: (PAY ORDER, CHEQUES, ETC.)

Review category definitions and past winners in the Case Study Database. If you are unsure if your case falls under the definition of a certain category, or you aren’t sure which category it should be entered in, please email us at info@effiepakistan.org with a brief synopsis of the case, examples of the creative, and the categories you are considering.

Effie does not reveal entry numbers. The number of entries in a category does not significantly affect your chances of winning an award. If a category has more qualifying entries then we can advance in a given year, we will look into ways of splitting a category in order to honor more great work.

There are two entry forms for the 2020 competition:

• Main Entry Form
• Sustained Success Entry Form